Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Creative Designer
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
Based In Atlanta
With more than 20 years in the creative industry, I lead a talented team of product designers dedicated to crafting user-centered solutions. I bring a strategic mindset and deep expertise in product design and user experience, consistently driving project success through thoughtful, impactful design.
My approach emphasizes collaboration; I work closely with product managers, engineers, and stakeholders to ensure design solutions not only meet business objectives but elevate them, delivering exceptional user experiences. I’m committed to nurturing a design culture that champions collaboration, inclusivity, and continuous innovation, inspiring teams to push creative and technical boundaries.
work experience
This is where my path through design lives. Each role added something new to how I create, connect, and solve real problems.
July 2022 - Present
Reibus International
Director of Product Design
As the leader of the product design team, I am responsible for setting the strategic direction and execution of design initiatives that drive business growth, improve customer experience, and enhance operational efficiency. I ensure our design solutions are user-centric, data-informed, and aligned with our company’s objectives. By fostering collaboration across product, engineering, sales, and logistics teams, I enable scalable solutions that deliver measurable impact. Key Contributions & Impact: — Increased platform adoption & engagement by streamlining supplier and buyer workflows, boosting transaction volume, and reducing friction in RFQs, Bids, and Offers. — Accelerated sales operations by researching and gathering user feedback to inform AI-driven agent-based solutions, automating tasks, and improving efficiency. — Optimized conversion rates by refining onboarding, navigation, and purchase flows through user insights, driving revenue growth. — Enhanced design consistency and scalability by developing a robust design system, ensuring UI cohesion across all product touchpoints. — Strengthened cross-functional collaboration by embedding design in agile processes, aligning user needs with business goals and technical constraints. — Improved usability and retention through user research and iterative testing, driving informed design decisions. — Led and mentored a high-performing design team, fostering a culture of innovation, collaboration, and excellence. Strategic Leadership & Execution: I drive the full product design lifecycle, aligning strategy with business goals to deliver scalable, user-centered solutions. By leveraging data, emerging technologies, and industry trends, I optimize experience, revenue, and execution efficiency.
July 2022 - Present
Reibus International
Director of Product Design
As the leader of the product design team, I am responsible for setting the strategic direction and execution of design initiatives that drive business growth, improve customer experience, and enhance operational efficiency. I ensure our design solutions are user-centric, data-informed, and aligned with our company’s objectives. By fostering collaboration across product, engineering, sales, and logistics teams, I enable scalable solutions that deliver measurable impact. Key Contributions & Impact: — Increased platform adoption & engagement by streamlining supplier and buyer workflows, boosting transaction volume, and reducing friction in RFQs, Bids, and Offers. — Accelerated sales operations by researching and gathering user feedback to inform AI-driven agent-based solutions, automating tasks, and improving efficiency. — Optimized conversion rates by refining onboarding, navigation, and purchase flows through user insights, driving revenue growth. — Enhanced design consistency and scalability by developing a robust design system, ensuring UI cohesion across all product touchpoints. — Strengthened cross-functional collaboration by embedding design in agile processes, aligning user needs with business goals and technical constraints. — Improved usability and retention through user research and iterative testing, driving informed design decisions. — Led and mentored a high-performing design team, fostering a culture of innovation, collaboration, and excellence. Strategic Leadership & Execution: I drive the full product design lifecycle, aligning strategy with business goals to deliver scalable, user-centered solutions. By leveraging data, emerging technologies, and industry trends, I optimize experience, revenue, and execution efficiency.
July 2022 - Present
Reibus International
Director of Product Design
As the leader of the product design team, I am responsible for setting the strategic direction and execution of design initiatives that drive business growth, improve customer experience, and enhance operational efficiency. I ensure our design solutions are user-centric, data-informed, and aligned with our company’s objectives. By fostering collaboration across product, engineering, sales, and logistics teams, I enable scalable solutions that deliver measurable impact. Key Contributions & Impact: — Increased platform adoption & engagement by streamlining supplier and buyer workflows, boosting transaction volume, and reducing friction in RFQs, Bids, and Offers. — Accelerated sales operations by researching and gathering user feedback to inform AI-driven agent-based solutions, automating tasks, and improving efficiency. — Optimized conversion rates by refining onboarding, navigation, and purchase flows through user insights, driving revenue growth. — Enhanced design consistency and scalability by developing a robust design system, ensuring UI cohesion across all product touchpoints. — Strengthened cross-functional collaboration by embedding design in agile processes, aligning user needs with business goals and technical constraints. — Improved usability and retention through user research and iterative testing, driving informed design decisions. — Led and mentored a high-performing design team, fostering a culture of innovation, collaboration, and excellence. Strategic Leadership & Execution: I drive the full product design lifecycle, aligning strategy with business goals to deliver scalable, user-centered solutions. By leveraging data, emerging technologies, and industry trends, I optimize experience, revenue, and execution efficiency.
July 2022 - Present
Reibus International
Director of Product Design
As the leader of the product design team, I am responsible for setting the strategic direction and execution of design initiatives that drive business growth, improve customer experience, and enhance operational efficiency. I ensure our design solutions are user-centric, data-informed, and aligned with our company’s objectives. By fostering collaboration across product, engineering, sales, and logistics teams, I enable scalable solutions that deliver measurable impact. Key Contributions & Impact: — Increased platform adoption & engagement by streamlining supplier and buyer workflows, boosting transaction volume, and reducing friction in RFQs, Bids, and Offers. — Accelerated sales operations by researching and gathering user feedback to inform AI-driven agent-based solutions, automating tasks, and improving efficiency. — Optimized conversion rates by refining onboarding, navigation, and purchase flows through user insights, driving revenue growth. — Enhanced design consistency and scalability by developing a robust design system, ensuring UI cohesion across all product touchpoints. — Strengthened cross-functional collaboration by embedding design in agile processes, aligning user needs with business goals and technical constraints. — Improved usability and retention through user research and iterative testing, driving informed design decisions. — Led and mentored a high-performing design team, fostering a culture of innovation, collaboration, and excellence. Strategic Leadership & Execution: I drive the full product design lifecycle, aligning strategy with business goals to deliver scalable, user-centered solutions. By leveraging data, emerging technologies, and industry trends, I optimize experience, revenue, and execution efficiency.
November 2020 - November 2022
Apptio an IBM Company
Lead Senior Product Designer
As a Lead Product Designer, I helped drive the digital product design strategy, ensuring our solutions were user-centric, data-driven, and aligned with business objectives. By helping lead the design team and collaborating cross-functionally, I delivered high-impact products that enhanced user experience, increased engagement, and optimized conversion rates. Key Contributions & Impact: — Increased user engagement and adoption by leading the design of intuitive, high-performing digital products, improving key usability metrics and reducing friction in user workflows. — Optimized conversion rates through research- backed design improvements, refining onboarding, navigation, and interactions to drive measurable business growth. — Strengthened cross-functional collaboration by aligning design strategy with product and engineering teams, ensuring seamless execution and faster go-to-market timelines. — Drove customer-centric innovation by leveraging user research and analytics to make data- informed design decisions that addressed key pain points and enhanced overall satisfaction. — Led and mentored a high-performing design team, fostering a collaborative, feedback-driven culture that improved efficiency and design quality. — Improved usability and retention by implementing new research methodologies, including user interviews and behavior analysis, resulting in data-driven enhancements to the product experience.
November 2020 - November 2022
Apptio an IBM Company
Lead Senior Product Designer
As a Lead Product Designer, I helped drive the digital product design strategy, ensuring our solutions were user-centric, data-driven, and aligned with business objectives. By helping lead the design team and collaborating cross-functionally, I delivered high-impact products that enhanced user experience, increased engagement, and optimized conversion rates. Key Contributions & Impact: — Increased user engagement and adoption by leading the design of intuitive, high-performing digital products, improving key usability metrics and reducing friction in user workflows. — Optimized conversion rates through research- backed design improvements, refining onboarding, navigation, and interactions to drive measurable business growth. — Strengthened cross-functional collaboration by aligning design strategy with product and engineering teams, ensuring seamless execution and faster go-to-market timelines. — Drove customer-centric innovation by leveraging user research and analytics to make data- informed design decisions that addressed key pain points and enhanced overall satisfaction. — Led and mentored a high-performing design team, fostering a collaborative, feedback-driven culture that improved efficiency and design quality. — Improved usability and retention by implementing new research methodologies, including user interviews and behavior analysis, resulting in data-driven enhancements to the product experience.
November 2020 - November 2022
Apptio an IBM Company
Lead Senior Product Designer
As a Lead Product Designer, I helped drive the digital product design strategy, ensuring our solutions were user-centric, data-driven, and aligned with business objectives. By helping lead the design team and collaborating cross-functionally, I delivered high-impact products that enhanced user experience, increased engagement, and optimized conversion rates. Key Contributions & Impact: — Increased user engagement and adoption by leading the design of intuitive, high-performing digital products, improving key usability metrics and reducing friction in user workflows. — Optimized conversion rates through research- backed design improvements, refining onboarding, navigation, and interactions to drive measurable business growth. — Strengthened cross-functional collaboration by aligning design strategy with product and engineering teams, ensuring seamless execution and faster go-to-market timelines. — Drove customer-centric innovation by leveraging user research and analytics to make data- informed design decisions that addressed key pain points and enhanced overall satisfaction. — Led and mentored a high-performing design team, fostering a collaborative, feedback-driven culture that improved efficiency and design quality. — Improved usability and retention by implementing new research methodologies, including user interviews and behavior analysis, resulting in data-driven enhancements to the product experience.
November 2020 - November 2022
Apptio an IBM Company
Lead Senior Product Designer
As a Lead Product Designer, I helped drive the digital product design strategy, ensuring our solutions were user-centric, data-driven, and aligned with business objectives. By helping lead the design team and collaborating cross-functionally, I delivered high-impact products that enhanced user experience, increased engagement, and optimized conversion rates. Key Contributions & Impact: — Increased user engagement and adoption by leading the design of intuitive, high-performing digital products, improving key usability metrics and reducing friction in user workflows. — Optimized conversion rates through research- backed design improvements, refining onboarding, navigation, and interactions to drive measurable business growth. — Strengthened cross-functional collaboration by aligning design strategy with product and engineering teams, ensuring seamless execution and faster go-to-market timelines. — Drove customer-centric innovation by leveraging user research and analytics to make data- informed design decisions that addressed key pain points and enhanced overall satisfaction. — Led and mentored a high-performing design team, fostering a collaborative, feedback-driven culture that improved efficiency and design quality. — Improved usability and retention by implementing new research methodologies, including user interviews and behavior analysis, resulting in data-driven enhancements to the product experience.
November 2013 - July 2020
AT&T Foundry
Principal Product Designer
Led product design at AT&T Foundry, driving innovation and emerging technologies to create user-centric experiences and high-impact prototypes that influenced strategic decisions and multi-million-dollar initiatives. By blending design leadership with strategic innovation, I shaped AT&T Foundry’s approach to emerging tech, driving business growth and transformative digital solutions. Key Contributions & Impact: — Secured new business opportunities and funding by leading user research, journey mapping, and testing, resulting in expanded project scope and sponsorship of high-profile initiatives, including the AT&T Smart City Operations Center. — Drove critical technology decisions by designing and developing prototypes and technical proof- of-concepts for AT&T business units—including IoT, Smart Cities, AT&T Mobility, AT&T Consulting, Connected Home, Cricket Wireless, and Connected Car—enabling data-driven investment in future products. — Optimized strategic execution by ensuring projects aligned clearly across stakeholders, leading to faster decision-making and stronger business cases. — Led ideation and solutioning with clients and partners, translating emerging technology concepts into viable digital experiences focusing on engagement and usability. — Enhanced design consistency and scalability by establishing an iterative design framework, defining type hierarchy, color systems, photographic styles, interactions, animation, and video for digital channels. — Expanded innovation through external partnerships by managing collaborations with technical vendors, digital agencies, and startups to explore and implement emerging technologies across AT&T business units. — Strengthened AT&T’s presence in the innovation ecosystem by engaging with the Georgia Tech Square community, participating in hackathons, and conducting demos to connect with industry leaders and startups.
November 2013 - July 2020
AT&T Foundry
Principal Product Designer
Led product design at AT&T Foundry, driving innovation and emerging technologies to create user-centric experiences and high-impact prototypes that influenced strategic decisions and multi-million-dollar initiatives. By blending design leadership with strategic innovation, I shaped AT&T Foundry’s approach to emerging tech, driving business growth and transformative digital solutions. Key Contributions & Impact: — Secured new business opportunities and funding by leading user research, journey mapping, and testing, resulting in expanded project scope and sponsorship of high-profile initiatives, including the AT&T Smart City Operations Center. — Drove critical technology decisions by designing and developing prototypes and technical proof- of-concepts for AT&T business units—including IoT, Smart Cities, AT&T Mobility, AT&T Consulting, Connected Home, Cricket Wireless, and Connected Car—enabling data-driven investment in future products. — Optimized strategic execution by ensuring projects aligned clearly across stakeholders, leading to faster decision-making and stronger business cases. — Led ideation and solutioning with clients and partners, translating emerging technology concepts into viable digital experiences focusing on engagement and usability. — Enhanced design consistency and scalability by establishing an iterative design framework, defining type hierarchy, color systems, photographic styles, interactions, animation, and video for digital channels. — Expanded innovation through external partnerships by managing collaborations with technical vendors, digital agencies, and startups to explore and implement emerging technologies across AT&T business units. — Strengthened AT&T’s presence in the innovation ecosystem by engaging with the Georgia Tech Square community, participating in hackathons, and conducting demos to connect with industry leaders and startups.
November 2013 - July 2020
AT&T Foundry
Principal Product Designer
Led product design at AT&T Foundry, driving innovation and emerging technologies to create user-centric experiences and high-impact prototypes that influenced strategic decisions and multi-million-dollar initiatives. By blending design leadership with strategic innovation, I shaped AT&T Foundry’s approach to emerging tech, driving business growth and transformative digital solutions. Key Contributions & Impact: — Secured new business opportunities and funding by leading user research, journey mapping, and testing, resulting in expanded project scope and sponsorship of high-profile initiatives, including the AT&T Smart City Operations Center. — Drove critical technology decisions by designing and developing prototypes and technical proof- of-concepts for AT&T business units—including IoT, Smart Cities, AT&T Mobility, AT&T Consulting, Connected Home, Cricket Wireless, and Connected Car—enabling data-driven investment in future products. — Optimized strategic execution by ensuring projects aligned clearly across stakeholders, leading to faster decision-making and stronger business cases. — Led ideation and solutioning with clients and partners, translating emerging technology concepts into viable digital experiences focusing on engagement and usability. — Enhanced design consistency and scalability by establishing an iterative design framework, defining type hierarchy, color systems, photographic styles, interactions, animation, and video for digital channels. — Expanded innovation through external partnerships by managing collaborations with technical vendors, digital agencies, and startups to explore and implement emerging technologies across AT&T business units. — Strengthened AT&T’s presence in the innovation ecosystem by engaging with the Georgia Tech Square community, participating in hackathons, and conducting demos to connect with industry leaders and startups.
November 2013 - July 2020
AT&T Foundry
Principal Product Designer
Led product design at AT&T Foundry, driving innovation and emerging technologies to create user-centric experiences and high-impact prototypes that influenced strategic decisions and multi-million-dollar initiatives. By blending design leadership with strategic innovation, I shaped AT&T Foundry’s approach to emerging tech, driving business growth and transformative digital solutions. Key Contributions & Impact: — Secured new business opportunities and funding by leading user research, journey mapping, and testing, resulting in expanded project scope and sponsorship of high-profile initiatives, including the AT&T Smart City Operations Center. — Drove critical technology decisions by designing and developing prototypes and technical proof- of-concepts for AT&T business units—including IoT, Smart Cities, AT&T Mobility, AT&T Consulting, Connected Home, Cricket Wireless, and Connected Car—enabling data-driven investment in future products. — Optimized strategic execution by ensuring projects aligned clearly across stakeholders, leading to faster decision-making and stronger business cases. — Led ideation and solutioning with clients and partners, translating emerging technology concepts into viable digital experiences focusing on engagement and usability. — Enhanced design consistency and scalability by establishing an iterative design framework, defining type hierarchy, color systems, photographic styles, interactions, animation, and video for digital channels. — Expanded innovation through external partnerships by managing collaborations with technical vendors, digital agencies, and startups to explore and implement emerging technologies across AT&T business units. — Strengthened AT&T’s presence in the innovation ecosystem by engaging with the Georgia Tech Square community, participating in hackathons, and conducting demos to connect with industry leaders and startups.
Septembr 2010 - November 2013
IHG
Senior Product & Creative Marketing Design Lead
At IHG, I led product & creative marketing design for multiple global hotel brands, driving innovation across both digital products and creative marketing initiatives. I played a key role in shaping the online booking experience and consumer-facing applications, ensuring seamless, user-centric interactions across web and mobile platforms. I collaborated closely with product managers, developers, information architects, and marketers to create cohesive, high-quality experiences using storyboards, wireframes, and prototypes. In addition to hands-on design work, I introduced new interactive web technologies to enhance engagement and modernize digital touchpoints. As a design leader, I mentored junior designers, providing guidance and career development support, while also overseeing and approving all creative work produced by both the internal team and external agencies. My leadership ensured brand consistency, innovation, and high-quality execution across all digital and marketing initiatives.
Septembr 2010 - November 2013
IHG
Senior Product & Creative Marketing Design Lead
At IHG, I led product & creative marketing design for multiple global hotel brands, driving innovation across both digital products and creative marketing initiatives. I played a key role in shaping the online booking experience and consumer-facing applications, ensuring seamless, user-centric interactions across web and mobile platforms. I collaborated closely with product managers, developers, information architects, and marketers to create cohesive, high-quality experiences using storyboards, wireframes, and prototypes. In addition to hands-on design work, I introduced new interactive web technologies to enhance engagement and modernize digital touchpoints. As a design leader, I mentored junior designers, providing guidance and career development support, while also overseeing and approving all creative work produced by both the internal team and external agencies. My leadership ensured brand consistency, innovation, and high-quality execution across all digital and marketing initiatives.
Septembr 2010 - November 2013
IHG
Senior Product & Creative Marketing Design Lead
At IHG, I led product & creative marketing design for multiple global hotel brands, driving innovation across both digital products and creative marketing initiatives. I played a key role in shaping the online booking experience and consumer-facing applications, ensuring seamless, user-centric interactions across web and mobile platforms. I collaborated closely with product managers, developers, information architects, and marketers to create cohesive, high-quality experiences using storyboards, wireframes, and prototypes. In addition to hands-on design work, I introduced new interactive web technologies to enhance engagement and modernize digital touchpoints. As a design leader, I mentored junior designers, providing guidance and career development support, while also overseeing and approving all creative work produced by both the internal team and external agencies. My leadership ensured brand consistency, innovation, and high-quality execution across all digital and marketing initiatives.
Septembr 2010 - November 2013
IHG
Senior Product & Creative Marketing Design Lead
At IHG, I led product & creative marketing design for multiple global hotel brands, driving innovation across both digital products and creative marketing initiatives. I played a key role in shaping the online booking experience and consumer-facing applications, ensuring seamless, user-centric interactions across web and mobile platforms. I collaborated closely with product managers, developers, information architects, and marketers to create cohesive, high-quality experiences using storyboards, wireframes, and prototypes. In addition to hands-on design work, I introduced new interactive web technologies to enhance engagement and modernize digital touchpoints. As a design leader, I mentored junior designers, providing guidance and career development support, while also overseeing and approving all creative work produced by both the internal team and external agencies. My leadership ensured brand consistency, innovation, and high-quality execution across all digital and marketing initiatives.
March 2010 - October 2010
Online Insight
Creative Director
March 2010 - October 2010
Online Insight
Creative Director
March 2010 - October 2010
Online Insight
Creative Director
March 2010 - October 2010
Online Insight
Creative Director