As UX Designer and Creative Director, I led the digital transformation of the Hello Sunshine website to better reflect the company’s mission to put women at the center of every story. Building on an existing work-in-progress foundation, the goal was to elevate the experience through a new visual identity, improved navigation, and more dynamic, engaging content presentation. The final result is a modern, interactive platform that communicates Hello Sunshine’s scale, energy, and impact while remaining modular for future in-house management.

To streamline freight quoting and improve pricing accuracy, we developed the Logistics Quote Manager to allow internal logistics users to instantly retrieve and compare recent lane rates. By surfacing historical pricing data within the quoting tool, we eliminated manual workflows and empowered the team to generate faster, more informed quotes. I collaborated with stakeholders across logistics, product, and engineering to ensure the experience was intuitive, scalable, and data-driven.