As UX Designer and Creative Director, I led the digital transformation of the Hello Sunshine website to better reflect the company’s mission to put women at the center of every story. Building on an existing work-in-progress foundation, the goal was to elevate the experience through a new visual identity, improved navigation, and more dynamic, engaging content presentation. The final result is a modern, interactive platform that communicates Hello Sunshine’s scale, energy, and impact while remaining modular for future in-house management.

To streamline freight quoting and improve pricing accuracy, we developed the Logistics Quote Manager to allow internal logistics users to instantly retrieve and compare recent lane rates. By surfacing historical pricing data within the quoting tool, we eliminated manual workflows and empowered the team to generate faster, more informed quotes. I collaborated with stakeholders across logistics, product, and engineering to ensure the experience was intuitive, scalable, and data-driven.

I partnered closely with product and engineering teams to design and deliver a cost visibility solution that enables businesses to track, allocate, and forecast their total cloud spend across services and teams. This effort supported our broader goal of empowering customers with real-time, actionable insights into their cloud economics.

I creative directed and project managed an immersive pre-game fan experience, developed in partnership with the Atlanta Falcons, Nokia, and Jaunt, to demonstrate the future of sports entertainment through 5G, augmented reality, and volumetric capture. The activation invited fans to record their best touchdown dance and view themselves as holograms on the Falcons’ field, alongside cheerleaders and mascot Freddie the Falcon. Designed and executed end-to-end, the experience generated significant engagement both on-site and across digital platforms, setting a new standard for interactive fan experiences in live sports.

I led the research, user experience, visual design, and development of the AT&T Smart Cities Operations Center—a centralized, real-time dashboard designed for civic leaders to monitor and manage urban infrastructure. This platform brought together data from diverse IoT sources across city systems, transforming it into actionable insights that improved operational visibility and supported better decision-making. By integrating design and technology, the solution provided a scalable, future-forward tool for smarter, more responsive city management.

I creative directed, led user research, and designed the user experience for the complete redesign of the Farmview Market website. Grounded in deep audience insights, the new site was crafted to better reflect the brand’s mission—celebrating locally sourced food, artisan goods, and community connection. The redesigned experience streamlined the customer journey across discovery, online shopping, and in-person engagement, resulting in a more cohesive and intuitive digital presence aligned with the values of the Farmview brand.

IHG launched a comprehensive rebrand of its loyalty program, transitioning from Priority Club Rewards to IHG Rewards Club. The initiative aimed to strengthen brand cohesion across the IHG portfolio and enhance the guest experience through elevated benefits and a new digital presence. The project included launching a redesigned IHG website and marketing campaign that communicated the refreshed loyalty program and expanding global hotel offerings.